
Liquidity providers (LPs) are financial institutions or individuals that continuously quote buy and sell prices for specific assets within a market. In essence, they act as market makers, ensuring that there are always potential buyers and sellers.

Deep liquidity is vital for healthy markets. Without LPs, buyers and sellers might struggle to find matching parties, leading to delays, wider spreads, and unpredictable price swings.

The best trading strategies do not have a fixed formula for success. Prospective investors should adjust their strategy to suit the company's acceptable target audience and investment style.